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Canada Pavilion | Exhibit Brand Design
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Canada Pavilion | Exhibit Brand
Creative Direction, Branding, Design @ ORCA Creative Canada | 2010
Consideration to material, light and translucency where taken into account during the brand development. All colours, typography and layouts were intended to create an atmospheric lounge-like space. Large illuminated photographs were to engage visitors, leave them with strong impressions of the Canadian identity, spirit and culture. 

Three sub-thematic colour combinations were to frame the exhibit's photographs - each representing a particular perspective of Canada: Our Home, Our Future, Our Canada. 


The Canada Pavilion brand was also built to represent the Federal Presence, and be flexible for applications to all required by the RFP communication surfaces. 

The photographs selected for the exhibit told the story of Canada under the three selected umbrella themes.