Haven is a hypothetical interior decor company that specializes in modular wooden furniture. The name 'Haven' is chosen for the brand as it conveys a sense of comfort, warmth, and homey atmosphere. In the context of furniture, it suggests that the products provide a haven of comfort and relaxation in the home, creating a cozy and secure environment.
Modular wooden furniture is chosen as the main aesthetic for the brand along with a shade of orange, as it exudes warmth and comfort, making it an ideal choice for conveying a warm and inviting ambiance in stores, it can also help the brand stand out in a crowded market, drawing consumers' attention to their products, especially in advertisements, logos, or showroom displays.
