BRIEF
Galp Energia is a Portuguese corporation which consists of more than 100 companies engaged in activities of natural gas supply, regasification, transport, storage, distribution, petroleum products exploration, production, refining, trading, logistics, retailing and renewable energy.
Requirements To convey the key marketing messages of the company, two examples are Forward thinking and Trust, whilst being creative with the brand.
Elements Annual report.
SYNOPSIS
The cover and section pages are used to highlight the key marketing messages, the messages are captured through the concept of the human body, black and white imagery was used to contrast with the brand colour, for impact and finesse. The cover image of walking feet, portrayed forward thinking and the section page image of an eye, portrayed trust, this continues throughout the report. The spreads were created with ‘fluid’ design layouts, to enhance the brand, with information set for clarity and focus.
The concept gained a connection with its audience by humanising the brand, whilst portrays its key messages and instilling the brand.
