INTEGRATED CAMPAIGN PITCH: ELLIQ
Marketing Objective
To improve customer care by upgrading ElliQ, allowing users to be able to access ElliQ anytime and anywhere, at their convenience.
Communication Objective
To develop a campaign that includes a Pop-up exhibition, alongside with a TV commercial and an Instagram Face Filter to promote the updated ElliQ and will gain attention by potential audiences. Users are able to interact with ElliQ through a digital phone screen. This campaign increases support of older adults and easy accessibility.
KEY VISUALS
MEDIA PLATFORMS/CHANNEL EXTENSIONS
THANK YOU!
