#MrIndiaMeetsPixel
While I'm not a millennial, still one of my favorite heroes is Anil Kapoor. And when we mention his name, iconic movie/character names like Mr. India, Majnu bhai, etc., immediately come to mind. The list is quite long. However, Mr. India itself played a significant role in my childhood. I used to play games based on this movie with my cousins a lot, flaunting our colorful digital watches as Mr. India's gadget. Not just my cousins, but even my family elders would sometimes get involved in our play, especially my dadji (he loves to play the role of Mogambo).
Fast forward to today, we've had an incredible opportunity to blend yesterday's technology with today's advancements. Our latest campaign takes a nostalgic trip down memory lane, revisiting some of the most memorable scenes and characters from the movie.
Just as Mr. India's invisibility was a mind-blowing concept in 1987, the Pixel 8 Pro's features like Magic Eraser, Best Take, and Super Res Zoom are equally awe-inspiring. And what better way to bring this to life than with the legendary Anil Kapoor himself, as Mr.India!
PS: When I showed the movie to my dadaji, the first dialogue that came from him was "Mogamboo khush hua," just like how he used to say in his powerful voice back in my childhood.
We worked towards Creating pride of ownership for #teampixel by effectively telling the Camera + AI story, using nowstalgia as the creative device and building an always-on community engagement plan.
In this project, I played the role of project manager, actively participating in the following key aspects:
~Contributed to the agency briefing and the finalization of the agency.
~Provided input on creative concepts, script reviews, and the production process of the films
~Managed the social media component of the campaign, primarily focusing on the owned media side, while also providing suggestions for paid media
~Enhanced the on-ground experience of influencers with Google Pixel during the influencer event by proposing elements to incorporate into the event, interacting with influencers, and assisting the team with social media postings about the event
