Director: Mischa Rozema
Production: PostPanic
Agency: Amsterdam Worldwide

Amsterdam Worldwide asked Mischa Rozema to interpret a script they'd come up with for a new Asics running shoe. Mischa chose to depict that surreal magic moment just before sunrise when anything can happen. In this case a shoe which has an existence of it's own. PostPanic produced both the live action and CG parts of the spot.