TomTom - Go
Director: Mischa Rozema
Production: PostPanic
Agency: TBWA / Neboko
Based on scripts supplied to us by TBWA/ Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and motion graphics. The end result is an animation that is super-realistic in movement, mimic and character expression. The visual direction demanded some intense production logistics as all rotoscoping had to be done by hand to achieve the distinct illustratuve style plus 3d had to blend in seamlessly without drawing attention.
Production: PostPanic
Agency: TBWA / Neboko
Based on scripts supplied to us by TBWA/ Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and motion graphics. The end result is an animation that is super-realistic in movement, mimic and character expression. The visual direction demanded some intense production logistics as all rotoscoping had to be done by hand to achieve the distinct illustratuve style plus 3d had to blend in seamlessly without drawing attention.
