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    We designed this TV Guide for Twitter UK to showcase the big moments on TV this summer. Each page shows how Twitter has added new layers of conte… Read More
    We designed this TV Guide for Twitter UK to showcase the big moments on TV this summer. Each page shows how Twitter has added new layers of content and engagement to the medium of TV, utilising the now common second-screen activity among viewers. The guide also shows how agencies, planners, creative directors, etc can engage their brand’s target audience. TV conversation data is shown to help leverage this information to establish a brand’s relevant conversation. The cover is an illustrative montage featuring key players and themes heading-up this summer’s most talked about TV, represented as recognisable figures along with some more playful subtle subjects within the illustration. We adopted a magazine format to have a familiar structure to the printed classic TV Guide. Each opposing page features data relevant to certain programs and each month is colour-coded for clarity. Other pages, from intro to case study, deliberately counteract the heavy guide content with a minimalistic clean layout and space. The turnaround time from concept to production was just a few days. Nevertheless, we are proud of the results and enjoyed the process. Designers: Toria Jaymes & Tom Brigg Read Less
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