Nuit Blanche Amsterdam 2011
WHAT IS NUIT BLANCHE?
Nuit Blanche is an all-night arts festival modeled after similar events in Paris, Berlin etc.
The aim of the event is to revitalize the Amsterdam arts and culture scene, bring together segments of the Amsterdam population who normally wouldn’t interact, and provide a playful, participatory and creative alternative to the usual nightclub/bar/restaurant scenes.

MISSION
To increase awareness of, and engagement with, Nuit Blanche, by distributing meaningful teaser content
and engaging with users.
To provide a responsive English-language for Nuit Blanche.
To lay the groundwork for the social documentation of event
To upload photos to the Nuit Blanche Facebook group, use the hashtag on twitter etc.
To sell tickets.

CONCEPT
Nuit Blanche is about reinvigorating a city that was once full of subversion, wild beauty and limitless possibility.
It’s about unexpected connections, hidden treasures, and spontaneous journeys.
It’s a headlong plunge into Amsterdam’s creative heart.

TAG LINE

PRINT
                   MURDER IN MOKUM.
                   Mayhem. Homicide. Conspiracies. Smartphones.
The game begins on June 18th.
                  1. GUERRILLA RESTAURANT
                Unexplored territory, midnight snack and Barry the Cat. Eat your heart out on June 18th.  
             
                2. EDDIE THE EAGLE
                Art, religion, guns, and arctic ice caps. Shop 'til you drop on June 18th.
               DE BRAKKE GROND
               Chaos in velvet case. Witness the new Renaissance on June 18th.
GUERRILLA
MOBILE WEBSITE
DIGITAL VIDEO TEASERS
DIGITAL IMAGE TEASER
SOCIAL MEDIA ENGAGEMENT
BUZZING GENERATED

OUTCOME
1.     Tickets sold out

2.     Kennedys creative, released in the week prior to the event, generated a 91% increase
        in weekly active users of the Nuit Blanche Facebook page, with a 261% increase in Facebook post views.

Nuit Blanche Amsterdam 2011
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Nuit Blanche Amsterdam 2011

The Kennedys created an integrated digital and print campaign to raise awareness of Nuit Blanche and generate ticket sales. Over the course of th Read More
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Creative Fields