Client : Furas
Agency : Singularity KSA
senior Art Director : Mustafa Ghuneim
Art Director : Amr Magdy
senior Art Director : Mustafa Ghuneim
Art Director : Amr Magdy
FURAS is a digital gateway powered by Ministry of Municipal Rural Affairs & Housing that enables investors to spot investment opportunities in rural areas around the kingdom, to start or expand their success stories.
General Concept
The concept is driven from what we use for opening doors. Unlocking a door requires a key, and since we’re taking a digital approach, the key is translated here into asterisks that indicate a password combined with a cursor.
The asterisk shape also goes well with the brand approach as it represents the opportunity as a shining star with a unique color that completes the password.
Thank You
