Twenty years of Dialética
 
This was the 10th and last edition of Dialética — the Primavera BSS Biannual Partner Summit — approximately twenty years after its first edition. Coinciding with Primavera's 20th anniversary celebration, this edition assumed a particular importance. It was also the last event in this format so it needed to be memorable.
         The seminar and working sessions took place in the magnificent Theatro Circo, one of the most beautiful portuguese theaters. The decoration was conceived to be minimalist so it wouldn't compete with the main room opulent ornaments but to create an appealing contrast instead.
         At the end of the event and in a symbolic gesture the "neon" gradually went off, marking the boundary between two important moments: the past and the future of Primavera. It was the end of a cicle and the beginning of another.
 
 
 
Bespoke lettering 
Inspired by the shapes of Primavera's 20 years logo.
 
Badges
Custom Pattern
Invitations
Tote Bag
A5 Notebook
 
Printed velvet with Dialética's pattern
Used to coat the Partner Stands and Stage.
 
Partner stands
Custom stands for Primavera's Partners to showcase their solutions.
 
Foyer mirror 
Decorated with electrostatic vinyl.
 
Stage
'Neon' made with led hose and remote dimmer.
 
'Neon' Detail
 
Dialética 2013
Client: Primavera BSS
2013
Dialética 2013
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Dialética 2013

Twenty years of Dialética — This was the 10th and last edition of Dialética — the Primavera BSS Bianual Partner Summit — roughly twenty years af Read More
26
284
2
Published:

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