• Add to Collection
  • Tools Used
  • About

    About

    Heightening the drama. In an arts-rich city bubbling over with hundreds of live entertainment options on any given weekend, a new theatre compan… Read More
    Heightening the drama. In an arts-rich city bubbling over with hundreds of live entertainment options on any given weekend, a new theatre company needs to offer something different to sell tickets. Our solution: put a stake in the ground and be the only one in town to offer its audience "full contact" with the theatre-making process. We wove it into the name, implemented interactive opportunities, and created a campaign of integrated Web, viral video, print, and social media work that gave its shows a uniquely engaging viewpoint—and increased ticket sales by 75%. Read Less
    Published:
Heightening the drama.
 
In an arts-rich city bubbling over with hundreds of live entertainment options on any given weekend, a new theatre company needs to offer something different to sell tickets. Our solution: put a stake in the ground and be the only one in town to offer its audience "full contact" with the theatre-making process.
 
We wove it into the name, implemented interactive opportunities, and created a campaign of integrated Web, viral video, print, and social media work that gave its shows a uniquely engaging viewpoint—and increased ticket sales by 75%.