Mercedes-Benz – Transparent Walls
For 125 years Mercedes-Benz has developed innovations such as PRE-SAFE®, which detect potential hazards in time to make driving safer. To demonstrate the principle of PRE-SAFE®, we filmed almost invisible streets at dangerous intersections and projected the images onto the buildings in front of them. This way, everyone was literally able to see through the walls and identify dangers just in time. A unique advertising effort that not only explained PRE-SAFE®, but also made traffic a little bit safer.
Mercedes-Benz PRE-SAFE® system: identifies dangers before they become dangers.
Mercedes-Benz PRE-SAFE® system: identifies dangers before they become dangers.
Awards // Cannes Lions (1x Silver. 1x Shortlist), ADC*E (1x Gold), ADC (1x Bronze, 2x Auszeichnung),
Clio (1x Silver), NY Festival (2x Silver), TheFWA (Site of the Day), LIA (1x Gold)
Credits // look under DESCRIPTION
