Here we go!

•

Concept

KV illustrates the whole team posing for a selfie after landing on the destination, which also shows the excitement of each member towards the first overseas team building trip ever of Zad.

Using the effect of strong contrast between dark BG and brilliant fluorescent colours could bring out the feelings of enthusiasm and dynamism. Moreover, employing images of animals not only boosts up the merriment, but also gives the KV characters an interestingly fresh appearance.
Reindeer Leader: the animal with its magnificent antlers represents a capable leader, who leads, inspires and ignites the fire in the whole team

Reindeer Leader: the animal with its magnificent antlers represents a capable leader, who leads, inspires and ignites the fire in the whole team.

PinkyStork: there could not be a better representative of youthful and stylish Zad ladies, who are capturing the wonderful moments of their new trip.

CheeseStar: cheetah is a perfect depiction of energetic and passionate Zad lads, who are more than ready for the trip ahead.

All 3 characters are equipped with backpacks, suitcases, and dazzling sporty outfits, which expresses the innovation, high spirits, and the union of all members.

Since there is no trekking this year, KV’s designation totally based on the gaiety of the first Zad’s overseas trip.