This graphic design and branding project reimagines Hwasa's album "Maria" by drawing inspiration from her journey of self-love and triumph over adversity. The chosen elements, including serif typography, a gold color palette, and a Greek statue, convey a timeless sense of traditional beauty. The statue, representing Hwasa's alter ego, Maria, is adorned with gold cracks and tears, symbolizing the emotional roller coaster of her artistic experience. The cohesive design extends across album covers, promotional materials, and merchandise, maintaining a consistent visual language that captures the essence of resilience and triumph. In essence, the portfolio showcases a meticulous and meaningful transformation, encapsulating Hwasa's evolution and the beauty found within imperfections.
