Lego Campaign Brief: Endless Possibilities
Lego's Tone of Voice
I created this list of 50 words to help me determine Lego's tone of voice. The words endless, building, fun, and imaginative stood out to me and I wanted to incorporate this into the campaign headline.
Define the Problem
Lego has been a popular brand amongst children for decades but has recently increased popularity in their complex sets made for young adults. To remind current Lego fanatics of where Legos started with their simplified sets and colorful blocks, we present the Endless Possibilities Campaign. Through the Endless Possibilities Campaign, we will help Lego share inspiring stories through different mediums to reach parents and show that children can use their imagination from Lego play sets to turn their dreams into reality.
Target Audience
Parents
Campaign Headline Ideas
Build Your Dreams
Unlimited Possibilities
Endless Fun
Set For Life
Building Memories
These were a few of my initial ideas for a campaign headline until I decided to combine Unlimited Possibilities and Endless Fun to create Endless Possibilities.
Final campaign name
Endless Possibilities
Body Copy
Lego creates endless possibilities for children to build their imagination! Ever since Brianne was little, she loved baking pastries and desserts with her mom. Brianne’s favorite gift growing up was a bakery Lego set where she could play as the bakery owner! Brianne’s dream came true as she now owns a successful bakery! Lego inspires children beyond their play sets and turns their dreams into reality.
Creative Deliverables
Billboard
Mall Wall Ad
Print Ad
(3) Social Media: Facebook
Phone Post
Desktop Post
Tablet Post
Radio Spot