In this video streaming app UX case study, the design team embarked on a user-centric journey to enhance the overall viewing experience. Beginning with in-depth user interviews and surveys, the team gathered valuable insights into user behaviors and expectations. The UX process included wireframing and prototyping to optimize the app's navigation and functionality, emphasizing intuitive design. Iterative usability testing was conducted, addressing user feedback and refining features to ensure a user-friendly and engaging interface.