Obela is an international Hummus brand from Pepsico/Strauss. At Studio Yotam Bezalel I was responsible for the new Brand Identity Guidelines of a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.
Examples produced according to the new Obela Brand Guidelines:
[campaign “crazy about Hummus”]
[campaign “The color of Hummus” – photography concept & realisation Studio Yotam Bezalel]
[social media ads: Australia]