nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Amsterdam Rai Hotel
nhow Amsterdam Rai is a 4-star hotel designed by renowned architect Reinier de Graaf, located next to the Rai Convention Centre in Amsterdam.
The concept that inspires the art and interior design of the hotel is "the mix of cultures of the world". Amsterdam, as one of the most multicultural cities in the world, serves as the perfect context to develop this concept in which apparently antagonistic cultures are mixed on a canvas of impossible compositions, captured through a surrealist and pop art prism.
This reinterpretation of cultural symbols from a transgressive and irreverent perspective is the basis of a colourful and innovative proposal that updates the identity iconography of the world's cultures to a vision adapted to the 21st century.
Art for headboards and wallpapers of 650 rooms
NORTH WEST ROOMS
In this Pop revision of Scottish folklore I mixed different tartan patterns to achieve a composition with an irreverent character and wrapped in an aura of majesty that symbolises the strength and vitality characteristic of this culture.
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