SMS marketing is a very effective form of online marketing. SMSs have the highest opening and response rates among all the communication channels. Also, SMSs are very cost-effective and don't require an internet connection. Hence you can check SMS anytime and anywhere. In every industry, SMS marketing plays a very crucial role. Similarly in the e-commerce industry SMS marketing plays a very crucial role in generating more leads and converting them to customers. Hence e-commerce businesses must know the SMS marketing tips for e-commerce businesses in order to excel in SMS marketing. Some of the SMS marketing tips for e-commerce businesses are 
1. Taking customers’ permission or consent before sending them marketing SMSs.

2. Using shortcodes.

3. Defining their goals and objectives beforehand.

4. Plan everything according to their budget.

5. Create compelling content for the messages.