Lollapalooza India 2024- Lineup Video
Direction | Animation | Edit
Client
Book My Show India
Agency
The Granfalloon
Festival Design
Aaquib Wani and team
Producers
Rigved Siriah
Eeshita Chinmulgund
Direction and Animation
Mihir Lele
Addiitonal 2D Animation
Hrishikesh Deshpande
Music and SFX
Hrishi Giridhar
BMS Live Team
Anuj Gupta
Sidharth Raveendran
Synopsis
I was approached by The Granfalloon to direct and animate the Lollapalooza India's lineup reveal video for 2024.
The brief was to design a fun, interesting lineup video with innovative ways to reveal the lineup. The festival identity is designed to be quite organic and hand-drawn in nature, with bold shadows on text and small quirky elements that give Lolla a fun vibe overall. The video too, in its treatment, had to reflect the festival identity and so, we designed the video in adherence to the design guidelines setup by the team at Aaquib Wani Design, and at the same time, adding 2D elements of our own that complimented the guidelines.
(Below) Some screengrabs of layouts created for the video:
The cherry on the cake for this particular project was that Aaquib Wani, the festival's design director was sweet enough to text us about how much he loved the video.
