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随身物品® EdC Coffee®

Would Design
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Packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging



随身物品®这个项目来自一个简单的想法：“咖啡就是设计师每天都要携带的随身物品。”

我们选择了既便携又能提供保护的铁罐包装，把产品按照数字编号排序，并在包装上以最大化字体呈现，方便快速选择。数字字体的设计来源于道路导视牌上的箭头符号，这也是每天通勤路上随处可见的视觉元素。色彩系统辅助说明了咖啡豆的产地，同时丰富的色彩可以为每天的生活带来一些愉悦。​​​​​​​

Everyday Carry® comes from a simple idea: "Coffee is the thing that designers carry every day."

We chose tin can packaging that is both portable and protective, we sort the products by numerical number and present them in maximized fonts on the packaging to facilitate quick selection. The design of the digital font comes from the arrow symbols on road guide signs, which are also visual elements that can be seen everywhere on the daily commute. The color system helps explain the origin of the coffee beans, and the rich colors can bring some joy to daily life.



brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging
brand identity visual identity Brand Design typography design package design Coffee graphic design Behance coffee brand coffee packaging

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随身物品® EdC Coffee®
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Would Design's profile

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Would Design's profile
Beijing, China

随身物品® EdC Coffee®

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