CICI 是 SUPERDRY 旗下的家居干燥剂品牌，希望满足人们日常除湿需求之外，以自然、美观的视觉融入日常场景。
CICI is a household desiccant brand owned by SUPERDRY. It hopes to not only meet people's daily dehumidification needs, but also integrate into daily scenes with a natural and beautiful vision.
品牌标识对「CICI」的小写形态进行了符号化处理。文字的每个起笔和收笔的端点都进行了横切处理，给柔和的手写体增加了力量感，既亲和又富有品牌质感。
品牌辅助图形运用四方连续的手法对标识进行延展。品牌色选用环保蓝作为主色彩，通过生态绿、暖黄、暖橙作为外包装的区分，和牛皮黄、金属银一起沉淀出包装的视觉基调，融合了生态环保的品牌理念，在整体视觉感受上也焕然一新。
The brand logo symbolizes the lowercase form of "CICI". Each starting and ending endpoint of the text is cross-cut, adding a sense of strength to the soft handwriting, which is both friendly and full of brand texture.
The brand auxiliary graphics use a four-way continuous technique to extend the logo. The brand color uses environmentally friendly blue as the main color, and uses ecological green, warm yellow, and warm orange as the outer packaging distinction. Together with cowhide yellow and metallic silver, it precipitates the visual tone of the packaging, integrating the ecological and environmentally friendly brand concept, and creating an overall visual experience. The top is also completely new.
