This summer Getbrand and Sunfruit launched a new category of non alcoholic vitalizing drinks – life-toniks.

The project began with drawing up a brief – we carried out a number of remote workshops together with the client. During the workshop we defined a character of a brand - bright, cheerful, open and cosmopolitan; it's core values - optimism, openness, humanity, an active living position, progressive views.  We outlined the mood our brand had to create: it was a lighte emotional uplifting, joy of the moment, easy smile that you wear all day long, feeling like dancing, singigng and getting inspired from what you do.

The next step was to put up naming and the brand essence was finally setteled: GO on is a natural blend of the fruit juices and extracts that give you a positive energy and emotional uplift. The energy that will keep you up! And here we started approaching design.

 

The main goal of the design was to communicate by means of grafics – what was life-tonic and why was it a very special product that would become relevant to the defined audience.  We understood cleaarly the product values – it was a natural tonic, that gave a healthy energy and was a good alternative to an infinite number of coffee without which it 's so hard to stay in tone all day long but at the same time we didn't want this brand to become be boring or moralizing. 

Using black-and-white people images interracting with colorful ingredients a playfull mood, delicate irony, openness and spontaneity were communicated. After all the most difficult problems are better solved  with a sense of a smile playing on the lips and feeling at ease. 

Bright compound colors added a feeling of easy emotional uplift; positive copywriting continued the story on the backpart of the packaging "smile, writhe a grimace, improvise!  GO ON – to stay in tone!"

There are four bright flavours in the range: 
- Lime – lemon - ginger
- Lime – lemon - mint
- Raspberry - ginger 
- Coffee – vanilla - malt