The family-owned farm Bajkin is located in the village of the same name near Vižinada, and has been producing olive oil for generations. The strong connection between Bajkin oil and the place it originates from, was the basis for creating visuals combines tradition and modernity, past and future. With the new visual identity, the brand becomes recognizable and clearly visually presents the story of the creation of modern branching, while at the same time relying on the past – roots.
Designs were inspired by a long-term connection with the place of Bajkini, and the expansion of new branches symbolizes the creation of a new, modern, autochthonous and original business concept. Additionally, warm family memories related to the family olive groves are materialized through the stories depicted on the labels. Five different labels, for five different bottles on offer, each show a scene from the life of the Bajkin family. From stretching cloths under the olive trees, to sweet breaks with coffee and mom’s homemade cookies, scattered olives and bare feet.
Creative direction & design: Studio Sonda
