The project was to create a logo based on a personal brand, animate it in a 15 second Logo Sting sequence, and display said logo on a product.

Based on my concept, a short film about a man aspiring to live in the sea as a fish, I would research fish market signs and make design iterations based on my accumulated references. Below are my renditions and final result.

My final logo was approved, so I started visualizing the sequence I would create. After a round of critiques, my storyboards didn't end up fitting the original design's concept that well. I would end up experimenting to arrive at my final result.