Salve, Gini! — Italian cafe-bistro.
Salve means “welcome” in Italian. A positive, sonorous word that reflects a good wish for a person.
Task: Develop branding and identity that will not scare away guests with “premiumness”. It will also attract and retain new guests.
Solutions: Brand platform + communication strategies + brand design.
We conducted in-depth audience research and compiled a portrait of the target audience; conducted audits of competitors; collected insights; chose an archetype; developed a brand platform, communication strategy and visual identity.
We conducted in-depth audience research and compiled a portrait of the target audience; conducted audits of competitors; collected insights; chose an archetype; developed a brand platform, communication strategy and visual identity.
Brand Character and Archetype: The archetype is Innocent. Character - 36 years old, beautiful, stylish, bright, cheerful, loves to cook. In addition to the ideal classics, he knows unique recipes for modern popular dishes and knows how to cook them unsurpassed. She is sociable, well-mannered, people fall in love with her at first sight. In her company you feel like visiting your best friend: easy, relaxed, understandable.
