In the early 19th century Mother Goose reduced the battle of the sexes down to our ingredients,
What are little boys made of?
Snips of snails, and puppy dogs tails
That’s what little boys are made of !”
What are little girls made of?
“Sugar and spice and all things nice
That’s what little girls are made of!”
Fast forward to today and these very “boyish” ingredients were exactly what awarded James Briscoe the commission to design a new character for the new Tiny Teddies packaging. If you see the artwork below you’ll see that insects and puppies made up the predominant subject matter of the packaging.
Perhaps more relevant to James Briscoe’s suitability to the brief was his love of puppies. Rewind now to when he was a boy. Young James shared two yorkshire terriers with his sister. Against his will, the two dogs were dressed in bows and answered to the names, Mitzy and Suzy. In other words the puppies displayed more sugar and spice than snips of snails.
But James now shares a puppy with his son. The puppy has golden fur with white chest highlights. So James named him Tetley, because the colours reminded him of a pint of his favourite English bitter, Tetley’s. James has no plans to dress Tetley in bows but looks forward to a pint of Tetley’s one day with his son and their dog.
We’ve put the process as well as the final art below so you can appreciate how playful James can be when a client asks him to express their idea with a subject matter he enjoys so much.
“It’s always great to design a character from scratch, particularly in this instance to give Tiny Teddies their loyal sidekick Spotty the dog! What I really enjoyed apart from designing the character was placing him inside the scene, getting him to interact with the Teddies and create something that was fun and interesting to look at.”
What are little boys made of?
Snips of snails, and puppy dogs tails
That’s what little boys are made of !”
What are little girls made of?
“Sugar and spice and all things nice
That’s what little girls are made of!”
Fast forward to today and these very “boyish” ingredients were exactly what awarded James Briscoe the commission to design a new character for the new Tiny Teddies packaging. If you see the artwork below you’ll see that insects and puppies made up the predominant subject matter of the packaging.
Perhaps more relevant to James Briscoe’s suitability to the brief was his love of puppies. Rewind now to when he was a boy. Young James shared two yorkshire terriers with his sister. Against his will, the two dogs were dressed in bows and answered to the names, Mitzy and Suzy. In other words the puppies displayed more sugar and spice than snips of snails.
But James now shares a puppy with his son. The puppy has golden fur with white chest highlights. So James named him Tetley, because the colours reminded him of a pint of his favourite English bitter, Tetley’s. James has no plans to dress Tetley in bows but looks forward to a pint of Tetley’s one day with his son and their dog.
We’ve put the process as well as the final art below so you can appreciate how playful James can be when a client asks him to express their idea with a subject matter he enjoys so much.
“It’s always great to design a character from scratch, particularly in this instance to give Tiny Teddies their loyal sidekick Spotty the dog! What I really enjoyed apart from designing the character was placing him inside the scene, getting him to interact with the Teddies and create something that was fun and interesting to look at.”
