Clients love meme marketing. Writers hate meme marketing. That's the circle of advertising life.

Novo Nordisk is the company behind Rybelsus - semaglutide tablets for Type 2 Diabetes patients. 

The client wanted to club the Barbenheimer meme trend with their #WeightOfDiabetes campaign. It was challenging, but we cracked it.

Credits:
Client Servicing: Prachi Pawar
Art Direction: Dhawal Malekar, Haresh Marolia
Copywriting: Sarmistha Mishra