Activating the Transformative Powers of Cultural Exchange
BACKGROUND
The Smithsonian Folklife Festival took place on the National Mall between 12th and 14th streets from June 27-July 1 and July 4-8, 2018. The festival highlighted cultural creativity from Armenia and Catalonia, plus the 40th anniversary Sisterfire Concert on July 8th. As seen on On The Move: Migration & Creativity: "Representing the dynamic landscape of D.C. area cultural and creative enterprises, the arts collective Soul & Ink activated the Folklife Festival with live screen printing. Visitors customized original posters printed on site by this crew of artists committed to art for social change."
SCOPE OF WORK
Art Direction • Print Design • Graphic Design • Concept Development • Event Branding • Illustration • Live Screen Printing • Integrated Marketing and Events • Poster Design
I created one out of the four poster designs for our 4-arm screen printing press. My design was created to hint talk about the social power of music while hinting at what next year's featured country would be, thus the yellow and green colorway. the symbolism I chose hints at ceremonial african drummers, modern day protesters and images of the national mall.
