Aldea Kids Pre-Loved Kids' Items
Brand Identity, Packaging
Madrid / Spain - 2022
At Aldea Kids, they truly believe that every pre-loved children's item deserves a second shot at bringing joy. They're not about disposable consumerism; instead, they're all about celebrating the stories and memories wrapped up in each item. By giving these treasures a new home, Aldea Kids is making sure nothing goes to waste, ensuring that every piece finds its perfect place in the world.
The monogram should be something that over time becomes recognizable. The word "aldea" means community, and we wanted to represent that with the icon — it's the portrayal of a teepee symbolizing shelter and community. The heart at the center symbolizes items pre-loved by other children, whose time for enjoyment has come to an end, and now it's a moment for another child to create more stories and memories with them.
We crafted custom illustrations to infuse life and tenderness into the brand. The colors and stroke style evoke the artistry of young children, creating a friendly, endearing, and sweet brand aesthetic.
