Client — MAARE
Project — Brand identity
The corporate identity project for the MAARE brand is aimed at creating a recognizable and attractive image for women's clothing. The brand encourages innovation and an unusual look at simple things. The logo was hand-designed using a unique font, where the silhouette of the letter R resembles the leg of wide trousers. Character of the logo: solid, supported, confident, not difficult to perceive. Emphasis was also placed on the color palette. The colors of the deep sea and waves were used in the project. The colors of the sea depth were used in the project.