I chose to redesign this McCormick packaging for young women who are just starting out on their own and don't have much experience cooking. I wanted the package to be able to be on the counter almost on display instead of in a cupboard. Each spice has a bag with a jar inside. The bag is disposable but has recipes printed on the inside to be cut out and collected. The decision to do this was based on the fresh start and inexperience with cooking that my demographic has. The instruction to cut out the recipes are on the back of the bag.