![wonderbra ads headlines phrase](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bd52da18453621.562c9b803ede7.jpg)
A copywriting assignment for Wonderbra. Something catchy would always remain with people, thus I tweaked the well-known phrase of “kiss goodbye” and turned it into “Kiss silicone goodbye”, as one of the unsaid competitors of Wonderbra are breast enhancement surgeons who use silicone.
![wonderbra ads headlines phrase](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e8df7d18453621.562c9b80478f7.jpg)
The second ad was written for the “What’s on his mind” series that Wonder Bra launched before. This was more of a matter of finding the right words that had “Wonder” and “Bra” in them.
Thank you for taking the time to look!