Studio: State Design
Director: Marcel Ziul -
Luis Suárez (Lucho)
Final proposal logo
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/87b8e0184533093.6553b052d0122.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5470d6184533093.6553b053289ac.jpg)
Animation made by the great Luis Suárez (AKA Lucho)
![Adobe Portfolio motion graphics motion design motion design ArtDirection ILLUSTRATION fonts Illustrator vector logo logo exploration Rebrand universal tvshow pitch new bran package tv UniversalKids](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/90d8df184533093.6553b0586a4b7.gif)
Logo Exploration
The solution for the logo had to maintain the characteristics of the Universal Studios Logo.
Some of those elements were the curvature of the planet through simplified lines or some representation
of the globe. Adding playful elements that will represent a channel for children.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/db7587184533093.6553b0538e9b6.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/a71837184533093.6553b053df47f.gif)
Final graphics elements for proposal.
![Adobe Portfolio motion graphics motion design motion design ArtDirection ILLUSTRATION fonts Illustrator vector logo logo exploration Rebrand universal tvshow pitch new bran package tv UniversalKids](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/62ee52184533093.6553b058bffc3.jpg)
Final logotype + Graphic proposal
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e470cf184533093.6553b05456ade.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed57b6184533093.6553b054c6462.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/04cd39184533093.6553b055662b0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b2c570184533093.6553b055e8456.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/219088184533093.6553b05665a8a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cb9ec3184533093.6553b056c1fc1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/817a27184533093.6553b0576ffa2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f2d73f184533093.6553b057e2bb0.jpg)