A cup of inspiration

“Enjoying a bestseller in harmony with the best coffee taste”

― Coffee Library motto

 

Young adults in Saudi Arabia are increasingly influenced by Western culture. As a result, drinking coffee has become a social statement for them.

 

Our concept was to create a Coffee Library as a social and cultural hub for young people. A stylish space where having fun in a literary environment is just as important as coffee.

Coffee stands for more than a beverage or a product here – rather a catalyst for long chats, philosophical discussions, political and cultural debates, forming new connections and  sharing ideas.

 

And so we came up with the overall idea and the name, created the look and feel for the place, mapped up the customer experience and developed the product, service, and communications concepts rooted in the big idea. Menu cards, wall graphics and even cutlery provided great opportunities to convey our intriguing brand message.

 

A key part of the image, an evocative and fresh brand tone was set to bring to life the attitude and personality of the place. As a result, the café’s atmosphere enticed coffee enthusiasts to choose Coffee Library to ponder life over the best tasting coffee.