For this project, I wanted to make a luxurious packaging for Madonna. She lived an amazing life through up and down, and she is called "Queen of Pop". 

As I did research, I came to a conclusion that her audience are now in their retirement phase. As people get old, they want to be healthy and consume less calories. I found out that average wine hae 15.5% to 25% ABV. However, grape wine have 11% to 13% ABV.

I took liberty of creating grape wine which is an alcoholic drink made from fermented fruit. 

Brainstorm: 

Madonna /Wine 

65 years old

Given name “Queen of Pop”

Singer and actress

Her biggest hit song is “Like a Virgin” which was created in her early career 

Born in Bay City, Michigan 

Exciting, energetic, bold, inspirational 

White wine has less calories 

Favorite color is black/blue 

She’s blonde 

Married twice 

Strong independent woman

Since Madonna is now old, her followers must be around her age 

Old people now drink dry sparkling and white wines. It reduces the number of calories you consume from wine.

Maybe low calories wine and better taste 

Enjoyable drink for 1-2 drinks a day 

Champagne 

Packaging:

A case of the wine

A picture of a wine 

Some type of blue, navy blue , black, some dark color for the case 

Maybe wood? 

For a bottle, it could be dark maroon? Maybe a bright clear bottle? 

I was inspired by her song called, "Material Girl". I really like how it was pink and pastel in her music video, and I came up with like a pastel pink color to my design. 

This is a logo design that I did for Madonna. Since Madonna is called "Queen of Pop", I put a little crown on the "O" to represent her name as a queen. I put 1983 because that is when she rose solo to stardom with her debut studio album, Madonna.