HAPPY MEAL HEALTHY FOOD
Obesity has become a big issue for McDonald's. In a world where struggling against junk food is one of the firsts concerns for governments, we had to find a way for children to naturally go toward the more healthy products sold at Mcdonald's. Therefore, we came up with several solutions.
Here are the packaging we made for McDonald's only for Healthy Food. They are all designed the same way. A joke with Happy interacting with a fruit and a nice logo taking the shape of it. Because we believe than fun can help children eat healthier.
Research & Development
In our brainstorming about the packaging, we thought of changing their shapes and adapt them specially for children in a fun way.
Happy created for other packagings
Nutrition side of the Happy Meal box
For Latin america we decided to use a side of the Happy Meal Box to educate children about the fruits. Knowledge helps to understand why eating healthy is important.