Foodpreneurs is a day workshop for people interested in starting street food businesses. Modern street food is recognised for its wide variety and we have tried to reflect this through our bright, colourful and adaptable identity.
Each icon is constructed from our custom circular icon grid to give the set an absolute geometric makeup and ensure consistancy throughout.
The logo is stripped back, using simple typgraphy and lines to accentuate food within the logo and imply a burger or sandwich. The thick Brandon Grotestque used for the logo is offset by the light mono Inconsolata.
Street food is full of vibrant colours and varieties of flavour and the brand needed to reflect this. We have used a bright 4 colour pallette for the icons, offset with a softer neutral colour for type.
Using 36 icons and a strong colour scheme, we created a brand that could be carried through both print and web for the upcoming Foodpreneurs events.