Proposal for 100PLUS World Hydration Day 360 Campaign
100PLUS is a well-known Malaysian isotonic sports drink. Their comms often aim to urge Malaysians to hydrate themselves with their products, as it is packed with essential vitamins and electrolytes that boosts hydration in the body.
The agency was tasked to come up with a creative campaign in conjunction with World Hydration Day.
In summary, the aim of our proposed campaign was to urge Malaysians to regularly hydrate themselves (preferably with 100PLUS of course), as well as bring awareness on how dehydrated our bodies usually are instead of painstakingly just telling people to
“drink more water”.
“drink more water”.
Designer: Mandy Goh
Executive Creative Director: Iska Hashim
Associate Creative Director: Tio Tit Seng
Associate Creative Director: Tio Tit Seng
Senior Designer: Yusuff Khairi
Copywriter: Chang Jing Jie
Social Media Manager: Jasmine Chuah
Social Media Executive: Harris Akmal
Strategic Planner: Kaiyisah Suhaimi
Business Director: Terri Chai
Account Manager: Darshina Patel
Project Manager: Zahirah Hussin
