Frostbite Coconut Shake's "Dari Cuaks Jadi Cuwits" campaign
Our Frostbite audience are the creators of slangs Whether it's a new lingo or acronyms, our audience often creates new words which are then absorbed into their daily conversations, and sustain on digital.
therefore we found Cuwits, a develop lingo that cracked from SO SWEET. Cuwits translates to cute, lovey dovey situation and to chilling the moment, Hence Cuwits can stands to communicate our product in hype way, therefore we introducing Dari Cuaks jadi Cuwits
30's thematic video
Story about on a hot afternoon, a group of friends engaged in a TikTok dance-off find themselves in a misunderstanding and conflict, fueled by the scorching sun. Frostbite Coconut Shake arrives to refresh their spirits.
Agency: Flock Storikka
Creative Director: Anom Farid
Creative Group Head: Rouzell Waworuntu Saad
Sr Copy: Riandi Rachman
Account Director: Rini Sibarani
Account Manager: Petriana Amadea
Sr Account Executive: Lidia Sahputri
