Substitution maintenance therapy (SMT) is a highly effective treatment for opioid addiction. It can reduce the significant financial and societal costs of opioid addiction by decreasing heroin use, overdose deaths, HIV risk behaviors, and crime.
THE MAIN GOAL
The campaign should focus on dispelling misconceptions, eliminate barriers, negative attitudes, prejudices, and myths about SMT
To give hope, and to point out a real path to a future without addiction
TARGET AUDIENCE
Potential and current patients, doctors, patients' families, influencers
PRINT CIRCULATION
12 regions, 10 000 posters, 10 000 liflets, 2 000 notebooks
THE MAIN GOAL
The campaign should focus on dispelling misconceptions, eliminate barriers, negative attitudes, prejudices, and myths about SMT
To give hope, and to point out a real path to a future without addiction
TARGET AUDIENCE
Potential and current patients, doctors, patients' families, influencers
PRINT CIRCULATION
12 regions, 10 000 posters, 10 000 liflets, 2 000 notebooks
"It's time to choose health"
"There is a way out of drug addiction"
