Churchyard Coffee
Objective
This project tasked me to create and design a coffee brand targeted towards a demographic of our choice. With the newer popularity of coffee shops built into church lobbies, I decided to create a brand based on Catholic Cathedral architecture while also appeals to the modern church aesthetic to sell to tired congregations on Sunday mornings. Churchyard Coffee is a religious ground coffee brand that wants to encourage positive faithful conversations through interactions over a cup of hot coffee. The main designs on the packaging are inspired by Catholic stained-glass windows, quatrefoils, and archways.
Churchyard Coffee
Churchyard Coffee
Churchyard Coffee
Churchyard Coffee
Process
We started this project by brainstorming our target audiences and creating design mood boards. After deciding on a consumer, we began creating multiple brand names and logos. Finally, we took our final logo and created package designs that we refined after multiple critiques.
MOODBOARD
Churchyard Coffee
Churchyard Coffee
Logo Designs
Churchyard Coffee
Churchyard Coffee
Package Design Process
Churchyard Coffee
