The look & feel of the MOVE TO MUVO campaign.
Objective: To convince commuters to move from using the old bus coupons to the new electronic Muvo card for all public transport. To celebrate the new cards we ran a competition to win free public transport for 1 year.
The series of dancing models shows celebration while illustrating the play on words of "move" to Muvo. The new Muvo card allows you to move to the rhythm of the city on the public transport network.
Move to Muvo.
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Move to Muvo.

These images are for the Move to Muvo campaign. The Muvo card is an electronic smart card for transport. These images appeared on the side of bus Read More

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