ABOUT THE PROJECT
Everbloo is a perfect example of old technology reinvented. Getting to know the client and his goals is our first step to finding the essence of our client’s product. Once we determine that setting the tone for success is an easy task. Dissecting the brand values and laying them out makes it easy to see the right path to developing a successful website.
FINDING THE RIGHT WORDS
ANALYZING THE BRAND VISUALS
Keeping it simple while showing importance and value was very important for the project. That is why we used simplicity in various ways throughout the design.
LOGO
Meaning | Significance
CONTEXT & CHALLENGE
Determining the goal of the project
THE PROCESS AND INSIGHT TO GET TO THE SOLUTION
Keeping it simple, with a hint of fun, was all we needed to do to get the main idea. Getting deep into French history, we can easily find a connection between humor, art, and the modern man in the symbol of the mustache. Back in the distant 1919, Marcel Duchamp used the mustache on the famous Mona Lisa, and we all know Agatha Christie’s character – Hercule Poirot famous again with his mustache. Using just this symbol, combined with a clean design, sans serifs, and a very plain palette was the right approach for this project.
TYPOGRAPHY
Still keeping it simple, while using sans-serifs
MEANING OF COLORS
Choosing a simple color palette in order for the client to easily find the important info. That way we ensure a better user experience, which easily determines high results in retaining visitors staying on the web and converting into real clients for the company. Imagery was kept simplistic using a monochromatic palette.
VISUAL REFERENCE – OLD TO NEW TECHNOLOGY
We used motion design to help us develop an idea of transition between old and new technology.
