Client: Good Karma Kanine
Task: Brand Identity + Social Media
ABOUT:
GKK, a UK-based dog training service, primarily concentrates on instructing dogs to behave in urban settings such as shops and coffee shops, fostering socialization with other dogs. In addition to their core training services, the brand is gearing up to launch a shop that will showcase a diverse array of dog apparel, collars, and accessories. This comprehensive branding initiative has been designed to seamlessly integrate across digital and offline platforms, ensuring a unified and engaging presence for the brand across various channels.
PROCESS/SOLUTION:
In alignment with the client's specified color palettes and a design leaning towards a feminine aesthetic, I meticulously crafted a complete brand identity that encapsulates the client's preferences, vision, and overall aesthetic. The final deliverables have been structured in a manner that enables the client to easily replicate the design and generate their own content while adhering to the established brand design. Through the strategic use of design elements such as direction, colors, fonts, and image styles, the brand achieves a harmonious consistency, ensuring recognition across all platforms.
Brand Designer: Polina Korsunska
