SOL (SUMMER OF LOVE)
SOL is a swimwear brand that aims to make a positive impact on the planet by advocating for a more environmentally conscious system. They produce their products using recycled plastics collected from the oceans, thus contributing to sustainability efforts.
To express their commitment to sustainability, we opted for a sleek and clean aesthetic, using white with an accent palette inspired by the beautiful Miami sunsets, where the brand is based. Tailored for females ranging from kids to teenagers, we infuse playful shapes inspired by summer essentials, transforming them into charming characters that inject life into the brand.
As 'SOL' means 'SUN' in Spanish, we have used a completely rounded 'O' for the wordmark, aiming to represent the eternal and beautiful memories of summers experienced during adolescence."
