Assignment: Social Media - Neoplants Neo-P1 Launch
The Task: Create a digital campaign for the product launch of neoplants' Neo-P1.
Use social media as your execution.
Chosen Social Media: Instagram, FaceBook Marketplace, E-Mail
Provided Assets/Information: Neoplants Media Kit from Google Drive. Articles and website information. All publicly available.
Brand Research:
HQ in Paris, France – Founded in 2018
“Neoplants brings together the world’s most accomplished bioengineers to put nature at the heart of innovation.”
“Dialogue, empathy and collaboration should always be at the heart of our work.”
Core Values:
• Honesty – constructive, kind feedback
• Commitment – never give up • Creativity – think outside the box
• Efficiency – work smart
• Audacity – believe in your work, go the extra mile.
Tone of Voice: Science, empathy, innovation and green consciousness / sustainability.
Target Audience: Climate enthusiasts, health enthusiasts, those with respiratory issues or allergies, plant lovers, science enthusiasts
USP: A bio-engineered plant that not only looks good but purifies the pollution within your home with science that rivals NASA’s.
SMP: To provide a good-looking, air-purifying and sustainably created plant for your home.
Insight: Neoplants is a company that uses science to create sustainable and green products to help consumers have clean air in their homes. They care about people and the planet and have a keen interest in pushing the boundaries of science in an ethical way.
Message: The Neo-P1 is an amazing plant for your home that can replace or pair with any air purifier you have to give you cleaner air whilst still adding beauty and life to any space.
Simple Target Personas for Product
Executions:
Made from scratch with Photoshop, lifestyle images with help from Generative AI imaging. Logo and product pictures from media kit. Text crafted by yours truly.
FaceBook Marketplace:
Above:
The greenest décor piece in your home - environmentally and visually! With up to 30x the purification of traditional plants, the Neo-P1 not only looks good in the home but creates a cleaner, safer environment for your household by taking care of carcinogenic pollutants in the air. Thanks, science! Grab one while stocks last ->
Above:
The plant at the forefront of bio-engineering: The Neo-P1 transforms dangerous indoor pollutants such as xylene, toluene, benzene and formaldehyde into metabolites that fuel its health and growth. Not sold on buying a plant to purify? The Neo-P1 only needs to be watered every 2-3 weeks and sustains itself the rest of the time. It’s far stronger than any regular purifier too.
The plant at the forefront of bio-engineering: The Neo-P1 transforms dangerous indoor pollutants such as xylene, toluene, benzene and formaldehyde into metabolites that fuel its health and growth. Not sold on buying a plant to purify? The Neo-P1 only needs to be watered every 2-3 weeks and sustains itself the rest of the time. It’s far stronger than any regular purifier too.
Why wait to clear the air?
Above:
-The Plant That Powers Through:
-Recycles specific pollutants from within your home into fuel for itself
-30x Stronger purification than regular plants
-Potted in a biodegradable material made of recycled goods
-Only needs to be watered every 2-3 weeks
This Pothos is good for you, the environment, the economy and makes any living room brighter - it’s the perfect purifier!
Instagram:
Above:
Did You Know: The air in your home is up to five times more polluted than outdoor air. Luckily, the Neo-P1 targets four of the most harmful pollutants - the Volatile Organic Compounds known as formaldehyde, xylene, toluene and benzene. Our little “Power Plant” is designed to turn these chemicals into nutrients for itself, boosting its health, growth and cleaning your air all in one go! Ready to quit cleaning your plastic purifier in the sink?
#purifier #neoplants #bioengineering #sustainability #plants #pothos
Above:
Why sacrifice beauty for function?
The Neo-P1 brings life to any room, literally and figuratively! A real Pothos plant that’s been genetically engineered to have the purifying ability of 30 regular houseplants.
Now isn’t that beautiful?
#plants #sustainability #neoplants #bioengineer #pothos #decor
Below: Instagram Video
Created with video editing software, stock (non-copyright) music and animations from neoplants website.
Above:
Welcome the newest development in bio-engineering: The Neo-P1! Optimised to purify the air in homes and clear up carcinogens, the Neo-P1 is a powerhouse in it’s own league. Are you ready to own a piece of the future?
#bioengineering #innovation #pothos #sustainability # neoplants #plants
E-Mail:
