We worked on a global strategy for L'Oreal Professionnel, a well known brand for professional hair dresser. We wanted to reinforce the link between customers and hair salons. So we focused on details.
Rather than just focusing on ratings, we wanted to show the whole experience a hair salon can provide: "is it quick? Do they have your favorite coffee or magazine? Is the hair stylist chatty or shy? etc."
We designed this website with the same idea, focusing on different parts of the images, letting you explore the website as an experience to make the hair salon and products cool again.
We designed this website with the same idea, focusing on different parts of the images, letting you explore the website as an experience to make the hair salon and products cool again.
