This illustrations prepared for the “Helen Bee” store were applied to the store window. According to observations made in the application area, illustrations prepared in accordance with the store's vision and identity can attract the attention of potential customers to the store. Window illustrations, which can positively affect potential customers of the store, can be the center of attention of customers. For these reasons, emphasizing the benefits of showcases using illustrations in the world and in Turkey; Addressing the positive impact of window illustrations in gaining new customers and increasing the continuity of existing customers was one of the primary aims of this study.

An illustration series with the theme “Queen Bee” was designed for the store. The series consists of four different queen bee depictions. The four female figures presented symbolize four different Helen Bee women. There are many products in different styles in the Helen Bee store, which allows different women's styles to be created.